Mobile healthcare refers to the delivery of medical services and information through the use of mobile communication technologies. Achieve medical services “at your fingertips.” Compared with the traditional medical, mobile medical resources to achieve the allocation of medical resources to optimize, allowing patients and doctors, hospital managers more time-saving and more peace of mind.
Mobile Healthcare Trend in China
In the context of national medical reform, mobile medical care has developed rapidly in China. According to some market reports, China’s mobile medical industry market has increased year by year and in 2016 reached 10.56 billion yuan, an increase of 116.4% over 2015.
This rapid development of mobile health comes from many aspects of the driving force:
The first is the national policy to promote mobile medical industry innovation and the extension of the industrial chain, AI technology capabilities to improve rapidly to promote supply-side productivity reforms. Policy is the core driving force of mobile medical model innovation, resource sinking and market-oriented pricing trend create space for Internet to activate traditional medical treatment.
Second, mobile healthcare is deepening its supply chain and technology in the industry chain. China Mobile’s healthcare market is still in its infancy and is gradually becoming an effective supplement to traditional healthcare services.
Chinese Mobile Healthcare User Analysis
Since 2016, the stickiness of mobile medical apps has been on the rise. Among them, the market growth rate of single-day use per person in the consultation area has reached 15.9%.
At present, the mobile user population is generally over-aged, most of whom are concentrated in the age group of 24 to 40 years old, which is related to the weak health needs and awareness of young users.
Due to the vertical field of mobile medical services in Internet services, users have certain thresholds for obtaining access. The medical needs of users over the age of 41 are strong but not the Internet heavy users. The proportion of mobile medical services is lower than the overall. It is estimated that in the next 1-3 years, Is the main incremental market for mobile healthcare.
In terms of city level, the distribution of mobile healthcare users in the second half of 2016 shows a trend of subsidence to cities below the third tier, but the absolute percentage of cities below the second tier is still below 50%.
In addition, it is found that 66.0% of mobile medical users with high spending power above, in addition to mobile medical users more preferred insurance, shopping and financial management, with a certain degree of economic strength.
We believe that the high value of mobile medical users, belonging to the high net worth groups, with strong advertising value and media value. From the user’s preference point of view, tools and social areas is a reliable advertising revenue channels, mining potential.
China Mobile Healthcare Major Development Models
We noticed these 5 major development models in China’s mobile healthcare market:
Internet hospital market model
The model refers to the qualification of medical institutions that can engage in diagnosis and treatment activities; with online – offline synergies; with professional medical staff and clinics norms. From different starting points derived from different forms of business patterns, that is, the Internet medical institutions and hospital Internet.
One of the Internet medical institutions, refers to the Internet medical enterprises through cooperation with the offline hospital or hospital district, access to medical qualifications, resulting in online – offline closed-loop.
The hospital Internet provides the development direction for traditional hospitals. Traditional medical institutions based on their own medical information management system, the establishment of network hospitals, to achieve regional connectivity, improve patient care efficiency.
2. Doctor service market model
Compared to the past, doctors and hospitals deep bundled single-point practice, in the context of the Internet produced more practice. In this environment, the doctor and the medical institution form a game relationship, which greatly improves the service potential of the industry and promotes the improvement of operational efficiency.
Medical Association cut into the basic needs of doctors, the polymerization of 400000 + high-quality doctor resources, to create set of medical APP + medical unicom APP + medical cloud hospital management system as one of the critical care platform.
3. Online consultation market model
Compared with the traditional medical model, patients and doctors in a one-way communication mode, easily lead to information asymmetry, reduce patient service experience.
The mobile inquiry mode, patients can access pictures, text, video and other means of medical information, patients and doctors to achieve pre-consultation counseling and follow-up services to effectively improve patient-side medical experience.
Such as spring rain doctor, through the opening of interrogation, the establishment of accurate flow distribution platform.
4. Medical e-Commerce mode
Through multi-disciplinary cooperation, we will expand sales channels and increase circulation efficiency. Such as Ali health joint 18 pharmaceutical companies to create “medicine O2O Pioneer Union.”
5. AI+ medical market model
With the breakthrough of key technologies such as image recognition, deep learning and neural network, the new round of artificial intelligence has led to a great development.
From a change level, artificial intelligence is transforming the traditional medical industry from the productivity level;
From a formal point of view, artificial intelligence applications in the medical field is a kind of technological innovation;
From the transformation of the field, artificial intelligence transformation is the supply side of the medical field;
From the driving force point of view, artificial intelligence is mainly driven by technology, especially the underlying technology-driven;
From the nature of innovation, artificial intelligence is a major innovation;
From the impact on the market, the artificial intelligence brings incremental market, and with the continuous improvement of intelligence, theoretically potential market potential is unlimited.
The ultimate goal of artificial intelligence is to boost the efficiency of medical services through a multi-modal solution.
Future development prospects
Mobile medical development so far, to solve the current shortage of medical supply and demand has provided many solutions.
Offline, grassroots hospitals have enhanced medical service experience by gathering high-quality medical resources so that people trust and are willing to stay in primary hospitals to ease the load flow of the upper-third-class hospitals.
But for online, how to broaden the channels for medical treatment, guide users to accept and use of mobile medical services to alleviate the pressure of in-line physical hospital consultation, side to help promote the grading of medical landing, but also placed in front of all mobile medical companies an urgent task.
Professional analysis, although the current mobile medical is still in its infancy, there are many problems, but there is still much room for development. Because there are indeed many problems in the traditional medical industry, as long as there is a problem, mobile medical services have their development space and value.
Further integration of mobile healthcare and traditional healthcare can gradually rebuild the healthcare value system.