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Johnson & Johnson Medical Device Division: Materializing China’s Future Prospects and Growth Potential

In the second quarter of 2017, Johnson & Johnson (JNJ)’s US medical device sales grew 6.1%. Although JNJ faces stiff competition in China, its medical device sales in this emergent market still registered more than 10% in sales growth in this market in the same quarter.

 

JNJ has been making strong investments in emerging markets like China. Though there are some short term challenges in these geographies, the long-term market potential presents a significant opportunity.

 

Meanwhile, JNJ’s major competitors in medical device space, including Medtronic, Stryker and Abbott Laboratories, are also looking to expand their operations in emerging markets, given the immense growth potential. These companies are also continually striving to gain higher market shares through strategic collaboration, acquisitions, restructuring, and product launches.


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